There's a great deal of negativity around the future of driving and particularly autonomous vehicles - worries about safety, lack of control, hacking, massive job losses... Audi have alway believed in progress through technology. So we wanted to show the future of driving can still be incredibly exciting, by talking to a group of people who are still very much open to the possibilities.
The film got over 5 million views in its first month. Audi liked it so much, a cutdown version was created and ran in cinemas accross the UK.