Supercell more or less invented live service games, with new characters, and challenges appearing all time. Our job was to create a production line of accompanying online videos, to intro these events to their communities, drive anticipation and keep people coming back to the games.
The budgets and timelines would vary hugely. So sometimes the videos would be all singing all dancing 3D, othertimes they were more like illustations brought to life with simple movement and sound. But hoepfully they were always fun and engaging for the Supercell community. We even made extra films based on some of their thoughts and feedback.
Here are a few of may favouties...